S4C and FAW announce new broadcast deal
20 June 2022

S4C and FAW announce new broadcast deal

S4C will continue to show live coverage of top-flight domestic Welsh football and Cymru's Under-21 matches for the next four seasons after securing a new broadcast agreement with the Football Association of Wales (FAW). 

The new agreement will see the channel’s flagship football series, Sgorio, broadcast a minimum of 35 domestic matches each season across the JD Cymru Premier, Genero Adran Premier, JD Welsh Cup and Nathaniel MG Cup until the 2025/26 campaign. 

S4C, who last month secured exclusive UK free-to-air broadcast rights to show the Cymru Men’s National Team matches until 2024, will also have exclusive live UK rights for all of Cymru's Under-21 home games for the next four years. 

The matches will be shown live on S4C television, online via S4C Clic and Sgorio's Facebook and YouTube pages in English and Welsh. 

Siân Doyle, S4C Chief Executive, said: "This new domestic football agreement underlines S4C’s status as the home of Welsh football, and that is something we are very proud of. S4C has been a broadcaster of the national league since 2008 and our coverage has helped grow the profile of the leagues significantly. 

"Sgorio is a brand that is trusted and valued by all football fans in Wales. Last season, there were 48 live domestic games shown across Sgorio platforms and there were over 12 million views to Sgorio’s online content, which shows how important it is to current supporters of the leagues, but also to bring in the supporters of the future. 

"We are honoured to continue our commitment to domestic football and we hope it will help further the development and growth of the game here in Wales." 

Noel Mooney, FAW Chief Executive, said: “The FAW is delighted that S4C will continue showing top-flight domestic games and Cymru's Under-21s matches for the next four seasons. 

"There is a real buzz around Welsh football with our qualification for the FIFA World Cup for the first time in 64 years and hopefully we will see the success of the men's national team filter down to the domestic game in the upcoming campaign and beyond. 

“The FAW and S4C enjoy a very important and culturally recognised relationship for Cymru which transcends football itself. This relationship is part of the fabric of life in Cymru and means so much to so many people. 

"We look forward to seeing more of S4C's excellent coverage of the domestic game and Cymru's Under-21 matches over the next four seasons."